About Us
OurStory
We are on a journey, together with you, to bring memorable moments and new nourishing food experiences.
Our team
Sumit Raj
Founder & COO
Driven by a passion for mindful living and clean eating, Sumit envisioned FITCY as a solution for modern lifestyles—where health meets convenience. With a sharp eye for operations and a heart rooted in wellness, he leads the brand’s mission to deliver nutritious, preservative-free meals that are as delicious as they are wholesome. Sumit ensures that every product reflects FITCY’s promise of quality, transparency, and care.
Shreshth Gupta
Chief Business Innovation Officer (CBIO)
At the heart of FITCY’s growth and forward-thinking approach is Shreshth Gupta, a strategic mind passionate about reimagining how people access healthy food. As CBIO, Shreshth spearheads innovation across product development, partnerships, and go-to-market strategies—ensuring that FITCY stays ahead of the curve in wellness and convenience. His vision blends data-driven insight with a deep understanding of evolving consumer needs, helping shape a future where nutritious eating is effortless and exciting.
Sumit Raj
Founder & COO
Elvis Morgan
Seller
Aron Bowers
Seller
Melany Ellis
Manager
Jordyn Beck
Boss
Emilie Beck
Boss’s wife
Our Vision
“To enable all women and men to lead positive changes in their lives through FITCY’s unwavering commitment for providing right nutrition choices for best of their health and fitness”, is guiding the journey we are taking with you as our consumers, and our passion is driving us to do the best for you. We want to make every day a little better with a taste, a surprise, and an experience.
In line with our vision, we create nutritious food experiences and new traditions for a better and sustainable lifestyle. We enable individual choices and experiences that bring joy and well-being, to make an overall positive impact.
Our Mission
“To empower a healthier YOU by incorporating fitness and nutrition into your everyday life, while adhering to the high-quality standards and always putting your best interest first”, describes the reason for our existence, and our commitment is reflected in this mission. We wake up every day to inspire people to overcome selection of wholesome fitness meal, to discover their food values, and to live happier, healthier lives.
We take pride in our innovation and create each product with love and dedication. We want YOU to enjoy everything about our product, from ingredients to aroma to the taste, and off-course the nutritional value. Our healthy, tasty and innovative offering brings convenience into busy lives.
